Surely, a large number of people, while reading this, are watching a video. These are the new consumer mechanics. And the fact is that audiovisual content is a kind of virtual reality that is part of our daily digital life. You communicate better with videos, don’t you? We use them every day, all the time. We see it on social networks: Facebook, YouTube, Twitter and Instagram. Content is essential to your brand positioning, as it can capture your audience’s attention in no time: images, sounds, words and music are all components that combine to form an engaging identity.
If you are still wondering if audiovisual productions are necessary to position your brand, the answer is simple: yes. Now, you’re wondering why? The reason is that everyone is using it. Your competitors create audiovisual content to increase engagement and help your audience understand your brand better. If you don’t start using audiovisual content for your marketing campaigns, you’ll be stuck.
Thanks to the innovation of social media, we can upload videos in different formats for any objective: sales, launches, promotions, information, etc. An effective audiovisual campaign requires a clear strategy and well-defined objectives. It is essential that you know how to manage these resources because if it does not achieve its purpose, it will be useless.
If you are still wondering if audiovisual productions are necessary to position your brand, the answer is simple: yes. Now, you’re wondering why? The reason is that everyone is using it. Your competitors create audiovisual content to increase engagement and help your audience understand your brand better. If you don’t start using audiovisual content for your marketing campaigns, you’ll be stuck.
Thanks to the innovation of social media, we can upload videos in different formats for any objective: sales, launches, promotions, information, etc. An effective audiovisual campaign requires a clear strategy and well-defined objectives. It is essential that you know how to manage these resources because if it does not achieve its purpose, it will be useless.
In addition, audiovisual content can help you achieve greater results with less effort than traditional advertising formats such as radio or television (which is becoming less and less effective).
It is true that the audience is bombarded with content every day and it is difficult to stand out. But if we take advantage of videos and use them intelligently, we can create a bond with our audience that will help us achieve our goals and set new ones.
The first thing that comes to mind when we talk about this topic is video marketing. This is just one of the many other forms that can be used: live streaming, GIFs, Motion Graphics that accompany an article on social networks; animated explainer videos; virtual reality experiences… The possibilities are endless!
Let’s face it, millennials, centennials and new users don’t pay much attention to ads. It is generally accepted that the average attention span of a young person is less than ten seconds and, therefore, we cannot persuade them with monotonous ads. The future of audiovisual content is promising. With the development of technology, we can say that new possibilities will soon be reached with this type of material, from our mobile devices to, perhaps, reaching the metaverse. For all these reasons and studies, it seems to us that videos are more important for brand positioning.
If you want to build a solid and successful brand, you must make audiovisual content, even in its simplest formats.
