It is not a novelty that nowadays there are many ways to record videos from cell phones and many “fast ways” to develop these requirements. However, the final result will never be equal to the one that can deliver a professional work developed by an Audiovisual Production Company that is in charge of using each specific role for the ideal elaboration of an audiovisual project at the hands of a creative team. Among other things, this team must always be available to solve any requirement with an effective, efficient and fast action model.
Therefore, below we will mention 4 advantages of making your videos with an audiovisual production company:
1. Budget management:
An Audiovisual Production Company must ensure that all project resources are optimally managed. For this, projects are divided into pre-production, Production and Post-production understanding the different actors and elements involved in each process as follows:
- Pre-production: This is the most important moment. A good pre-production ensures that projects are developed minimizing possible contingencies and saving resources in the subsequent processes. For example, some of the things that are defined in this process are the reception of briefs, creative proposal development, budgets, scripts, storyboards, casting review, location review, team building, definition of deliverables, work schedule, among others.
- Production: Lights, camera and action! This is the moment of filming where all the pieces defined in the previous stage must be put together for the development of the project. This stage can last from a few minutes to several days depending on the project.
- Post-Production: Lastly, there is the post-production. In this process the editing, montage, animation and colorization of the deliverables defined with the client is carried out.
2. Technology and physical resources:
Secondly, a good Audiovisual Production Company must have access to the necessary technology to fulfill any creative requirement and thus, make the proposal developed by the Director a reality. This implies from cameras, lenses and lights, to logistical capacity and facilities. An ideal Audiovisual Production Company must have access to all the physical and technical resources to fulfill the service offered in a professional and complete manner.
3. Human Capital:
Now then, to obtain the best results a good Audiovisual Production Company must be able to have the capacity to approach and operate any project from script writing, to the delivery of the final project. For this, there must be a minimum of roles of an audiovisual production company that we mention in this article. Although not all roles are necessary for all shoots, it is important to know the basics to have a better idea of what is required for each video or audiovisual project.
4. Experience
Depending on the type of your project, you should consider the experience of the audiovisual production company to hire. Not all have experience in the same industries or service areas and probably those who are good at making a commercial, maybe they are not so good to make an event coverage. This may be because their business models are not suited to all shoots. If you need to do different types of video for your brand or company, it is good to look for more comprehensive Production Companies or Audiovisual Agencies. They will be able to offer you a more comprehensive range of services and solutions for your needs.
As a last tip, when defining who to work with, evaluate their reel, their different clients and industry types. Check if they have an updated website and if they regularly upload content on their channels. Remember that an audiovisual project can be very complex and mean an important investment for the success of your brand. Knowing who to give it to is a fundamental step to be calm with the results you expect to get.
